Digital session: Food and Agriculture Alliance

He graduated from the Faculty of Law in Belgrade, and started his career in law office “Milovanović and partners” as attorney intern. In 2013, Siniša spent several months in the National Council for Cooperation with International Criminal Tribunal for ex Yugoslavia within the Government of Serbia, cooperating with the tribunal and line state institutions in areas regarding international criminal and humanitarian law. In late 2013, he continued his career in Coca-Cola Hellenic Bottling Company, as Legal Affairs Specialist, and Labor Relations Specialist, spending 6 years in positions related to commercial and labor law. In September 2019, Siniša joined the team of Apatinska Brewery as Government and Professional Associations Relations Manager and since March 2020 he has taken the position of Legal Affairs and Corporate Relations Manager. Siniša has gained vast experience in the FMCG industry, both in various areas of law, and in cooperation with state institutions and professional assocations. He speaks English and French.

Tamara Penjić graduated from the Faculty of Technology of the University of Novi Sad, and then completed postgraduate specialist studies at the same faculty. She continued her professional development through numerous specialized trainings and study programs in the country and abroad. She started her career in the year 2000 at CARNEX d.o.o. Vrbas meat industry. In Carnex she trained professionally and gained rich experience in all segments of food production and safety, quality and risk management issues, in the domain of standards and regulatory framework crucial for the food industry. During her career, she successfully performed tasks in various positions, gained many years of experience in senior management, and since 2016 she has been performing the duties of the Executive Director of the Meat Industry in the CARNEX company. During her career, she successfully managed several important industrial projects on production automation, construction of a new plant, reconstruction of facilities. Active in the work of several organizations and working groups. She is the president of the Serbian Meat quality Association (Serbian Quality Label Initiative). She holds the position of President of the Council of Technologists. She actively participates in the changes and improvement of legal regulations, as a member of several working groups for the drafting of the Rulebook at the Ministry of Agriculture, she is an active participant in numerous professional, scientific and thematic gatherings. As an expert in the field of meat production and meat products, food safety and management, she is the author and co-author of numerous professional papers and texts published in the country and abroad. She is married and the mother of one child.

Andrea Radonjić is a Head of Government Relations and Public Affairs for East Europe at Tetra Pak. Andrea started her career in 2002, working in Serbia and abroad in large multinational systems in the field of marketing and sales. In 2014, she entered the consumer goods industry as the Head of Corporate Communications and Regulatory Affairs in the Metro Cash&Carry trading system, where after a few years she moved to Coca-Cola HBC to the position of Regulatory Affairs Manager for Serbia and Montenegro. After that, she was a Corporate Affairs Manager in a large mining company for three years. During her work, Andrea actively contributed to the improvement of the economic environment in Serbia and Montenegro in the fields of environmental protection, the establishment of a packaging waste management system, fiscal policy, and agriculture. Andrea graduated and earned a master's degree in international business and diplomacy in Athens at the DEREE Faculty, and then completed specialist studies in the field of marketing and PR at the Faculty of Dramatic Arts in Belgrade, where she also completed EMBA studies in the field of media and advertising. She speaks English, Russian, French, and Greek.

Dragana Zorić is a food technologist in METRO Cash & Carry, Srbija, engaged as Quality Assurance Manager. She started her career in "Eko preparati" as a Patent Co-author and the Head of Production. She worked in PKB “Imlek” and Agroekonomik "Beofruto" Belgrade as the Chief Technologist and Head of Production. Since METRO Cash & Carry joined the Serbian market in 2004, she has been coordinating the operations ensuring the safety and quality of METRO Cash & Carry portfolio in line with the highest global standards. Within METRO group, since 2016 she has been the leading evaluator to estimate the effectiveness and level of implemented METRO standards referring to processes, quality and safety of METRO Cash & Carry products around the world. She is a pioneer in education and promotion of the highest GFSI standards referring to food safety and quality among food producers, and she has given significant contribution in educating producers and HoReCa sector in terms of legal requirements, implementation of HACCP standards, GMP and GHP. She is focused on implementing the food safety and quality policies, and the sustainable business principles nurtured by METRO Cash & Carry. She is a member of numerous working groups taking part in the amendments to various rulebooks, and she has been the Vice President of NALED's Food and Agriculture Alliance since June 2019. 

Andrej Beslać graduated from the Hawaii Pacific University, while he earned a Magister degree in political sciences from a prestigious Sciences Po Institute in Paris – field of Business Administration, Economy and Finance. He started his businss career in Holcim as a Finance Operations Controller, being engaged on introducing financial procedures and standards, and the structuring of just privatized cement factory Popovac. In 2005 Andrej joined the Danish company Carlsberg Serbia as the National DSD Manager, being responsible for the operations of DSD centers, and the implementation of Direct Sales and Distribution projects. After two years in the company, he took over the position of Marketing Director, being responsible for the strategic development of the company portfolio brands. From 2008 to 2010, Andrej held the position of General Manager of the Austrian City express, being in charge of the company overall operations, the implementation of standards from the head company Austrian Post, as well as the implementation of the latest logistical and software solutions in the field of package delivery. In 2010 he returns to Carlsberg Serbia where he stayed until 2016, as Sales Director for Off Trade Channel, and later as the CEO. He joined  Mlekoprodukt in December 2016 as the General Manager. The greatest success achieved in Mlekoprodukt were the obtaining of EU and China export certificates, reaching a leader position for the BISER brand in the category of cheese, and the use of whey to produce bio-sustainable environment friendly electricity. As a great gastronomer, he is a member of international cheese producer association which has had its branch in Serbia since 2018 at the initiative of Mlekoprodukt. He lives in Belgrade, he is married with three children.

Ljiljana Radosavljević is the PPGA and Corporate Communications Manager at PepsiCo West Balkans, i.e. Marbo Product, for the markets of Serbia and Bosnia and Herzegovina, and ex Yugoslavia countries. During five years in Pepsico, as one of the largest global producers of food and beverages, she has managed the internal and external communication and the dialogue with target and interest groups, while complying with the highest business standards and principles of ethics, and constantly following the global best practices, nurturing the principles of corporate management and the top-notch mechanisms and policies in CSR and sustainable development. She has vast experience and in-depth knowledge of the food industry market, the regulatory framework and industry development strategies, and she participated in projects for raising awareness about the agriculture and food industry and promoting the potentials, responsibility and best practices. During more than 20 years of professional career she has focused on companies in the dynamic FMCG industry, successfully building the companies' corporate image among the interested public, developing new brands and initiating or supporting significant projects in the Serbian and regional markets. She started her career in the corporate sector in Delta Holding, later spending 15 years in various managing positions within McCann Group, where she had an opportunity to be among the pioneers in strategic communication planning and in raising the professional standards of communication. She cooperated with numerous international companies, primaily in the field of food industry, thus actively engaging in market development by working on long-term strategies and projects. She spend a part of her career in Scandinavia. She has graduated in economy, with an MBA diploma.