Digital session: Healthcare Alliance

He graduated from the Faculty of Electrical Engineering in Belgrade and obtained an MBA in International Economics and Management at the prestigious Bocconi University in Milan. Additionally, he obtained the certification Business Coaching Diploma Intensive from the PwC Academy. He has twenty years of experience in public and private companies and organizations in Serbia, Italy, Russia, and Iran, which operate in the areas of telecommunications, sales (FMCG and durable consumer goods), and health care. For six years, he has been on the CEO of MediGroup, the largest private health care system in Serbia, consisting of health centers, hospitals, laboratories, and pharmacies. Thanks to his extensive experience and expertise, the MediGroup system has become seven times larger in the number of health facilities and users, and the primary parameters such as quality, customer satisfaction, and employees are constantly growing. This is evidenced by the Oscar for Quality Award, Champion of Excellence 2019, which the General Hospital MediGroup received in 2019 in the category of the real sector. The award was presented by the Fund for Quality Culture and Excellence. Mr. Pešić is always focused on achieving results and goals while taking care of the satisfaction of employees and clients. His skills base includes general management, sales and marketing, business transformation, and strategic planning. He has a great passion for talent development and organizational growth. He believes that continuous improvement, education, and mastering of new skills, knowledge, and performance are necessary for success. Confirmation of all the above is the \\\\\\\"Top Manager\\\\\\\" award, which he received three years in a row while working in the previous company. His native language is Serbian, but he speaks English, Italian, and Russian at the professional level and German at the intermediate level. He likes to spend his free time playing drums. He is married with two children.

• Improving patient care through the integration of government and private healthcare provider systems
• Supporting the drafting and adoption of a by-law of the law on health care that would enable the further development of health institutions
• Countering shadow economy

She was born in January 1976 in Leskovac. She attended elementary school and high school in Leskovac. After that, she completed her studies at the Faculty of Medicine in Niš, where she obtained the title of Doctor of Medicine. She continues her education in Emergency Medicine at the Emergency Medical Service in Niš. She worked at the Health Center as a general practitioner. She continued her employment at the Leskovac General Hospital in the Department of Gynecology and Obstetrics, and then in the Department of Physical Medicine and Rehabilitation, where she received her specialization. From the very beginning of the outbreak of the Covid-19 pandemic, she worked all the time as a doctor in the hospital and the Covid clinic. In addition to her primary activity, she also engaged in humanitarian work and education of children and youth, as well as education of adults in the field of medicine and health care. She currently holds the position of deputy mayor of the city of Leskovac. Married, mother of one son.

• Informing and educating citizens about different forms and types of health care.
• Improvement of the health care system at the local level through the provision of the most efficient and high-quality health services.
• Strengthening the rights of patients through the provision of adequate and efficient services at all levels of health care.

Una Ljubičić is a doctor of medicine, with an MBA degree in General Management from the University of Sheffield. Una is the Director of rare disease program at the innovative pharmaceutical company Pfizer for the Adriatic region (Serbia, Slovenia, Croatia, BiH, North Macedonia, Montenegro, Kosovo and Albania). She has ove 20 years of experince in the pharmaceutical industry in various sales positions, marketing, Market Access, pricing policy and management in the companies Lek Ljubljana, Sandoz and Pfizer, where she is still today. She is fluent in English and knows Russian and Spanish. In her spare time, she enjoys diving and growing bonsai trees.

• Digitalization of health system (electronic health record, electronic referal, electronic procedure for sick leave..);
• Continuitation of work on initiatives (connecting public and private healthcare sector, electronic health record...);
• Establishment of single administrative point for the import of unregistered medicine;
• Regulatory change with the aim of improvement of healthcare system, quality improvement of providing services for patients and generally members of healthcare system;

Vladimir Tipsarević started his career at Ministry of Finance in 2003. During 2007-2018 period he was in Japan Tobacco International (JTI), responsible for Serbia, BIH, Montenegro, North Macedonia, and Albania, for the last five years at the role of Corporate Affairs Manager. In the following two years he was Head of Public Affairs and Communications at Coca-Cola HBC Serbia and Montenegro. Currently he is at the role of Public Affairs Director for Serbia and Montenegro at Novo Nordisk. He graduated at the Faculty of Law of the Belgrade University, where he has also finished his postgraduate studies in EU Law. He also graduated EMBA studies organized by Mokrogorska School of Management and Faculty of Organizational Sciences. He is dad to Mila and Matija.

• Most important topic for me is health care system efficiency, including private practice. Within this topic two areas are key - improving drug road map and digitalization. Improving the drug road map refers refers at first to proceedings before ALIMS (registrations, variations, clinical studies approval, promotion), and further on to price registration and reimbursement lists. For most of these there are already adequate solutions proposed but so far we were simply unable to position them before decision makers.
• Digitalization is primarily the opportunity to optimize the way how the health care institutions work, and then to standardize through digital solutions. Just digitalizing the current practice is nothing but chance wasted. In this area priorities would be establishment of Unique Electronic Health Dossier (thus creating basis for particular registers), telemedicine and other technical solutions that improve patient access and efficient use of resources within the health care system, as well as collection and use of data.

Vukašin Radulović is the founder of the companies Infolab and Heliant, specialized in the field of information technology, especially in the field of healthcare and insurance. Heliant solutions are used by more than 250 state and private health institutions at all levels of health care in Serbia and the region. Heliant is a pioneer in the promotion of data standardization in the OMOP CDM format in Serbia and holder of the FhIR certificate. From 2009 to 2013, he served as executive director for the development of health insurance in the Republic Health Insurance Fund of the Republic of Serbia. He was engaged in projects supporting the reform of mandatory health insurance, as well as on leading a project to develop an integrated health information system. He was a member of the National Expert Committee for Information Technologies in Healthcare and the National Expert Committee for the drafting of the new Law on Health Documentation and Records in the field of Health of the Ministry of Health of the Republic of Serbia. He managed software development projects for companies from Serbia, Canada, Sweden, Finland and England. He was born on May 29, 1974 in Belgrade. He graduated from the Mathematics High School in Belgrade. He graduated from the Faculty of Electrical Engineering at the University of Belgrade, where he also obtained a master degree in electrical engineering. At the Faculty of Medicine of the University of Belgrade, he also received a master degree in management in the health care system. He speaks English and French. He is married and has two children.

Vision: NALED Health Council is a key organization for issues of public-private dialogue in the improvement of health services, systems and availability of therapies. The goals are in accordance with the adopted Action Plan. The pillars of the program are digitization, innovation and communication.

• Digitization: For the digitalization and improvement of eHealth, it is necessary to work on a strategic and institutional framework. One of the goals is to improve the system by updating records on users, personnel, equipment, space, drugs, medical devices and ICT. Digitization also means reducing bureaucracy, opening data and making it available for research, as well as establishing an electronic identification system and determining data access rules.
• Innovation: Innovations imply the establishment of standards and certification of software solutions, because in this way the improved regulation will contribute to the development of the application of artificial intelligence in healthcare. One of the goals is the digitization of clinical trials and the establishment of a dialogue with organizations for clinical trials. The main activity to achieve the goal is the creation of the working group for innovations in healthcare as a permanent communication channel of the Health Council with the BIO4 campus and the Center for the Fourth Industrial Revolution.
• Communication: Communication involves organizing conferences and panels to promote the use of electronic services in the healthcare system. It also includes cooperation with institutions of higher and higher education in order to promote the introduction of subjects in the digitization of health, meetings with international organizations and embassies to explore the types of support for the objectives of the Health Council, and meetings with representatives of large state and private health institutions and work on increasing membership.

Topics for which the candidate stands

• Improving patient care through the integration of government and private healthcare provider systems
• Supporting the drafting and adoption of a by-law of the law on health care that would enable the further development of health institutions
• Countering shadow economy

Topics for which the candidate stands

• Informing and educating citizens about different forms and types of health care.
• Improvement of the health care system at the local level through the provision of the most efficient and high-quality health services.
• Strengthening the rights of patients through the provision of adequate and efficient services at all levels of health care.

Topics for which the candidate stands

• Digitalization of health system (electronic health record, electronic referal, electronic procedure for sick leave..);
• Continuitation of work on initiatives (connecting public and private healthcare sector, electronic health record...);
• Establishment of single administrative point for the import of unregistered medicine;
• Regulatory change with the aim of improvement of healthcare system, quality improvement of providing services for patients and generally members of healthcare system;

Topics for which the candidate stands

• Most important topic for me is health care system efficiency, including private practice. Within this topic two areas are key - improving drug road map and digitalization. Improving the drug road map refers refers at first to proceedings before ALIMS (registrations, variations, clinical studies approval, promotion), and further on to price registration and reimbursement lists. For most of these there are already adequate solutions proposed but so far we were simply unable to position them before decision makers.
• Digitalization is primarily the opportunity to optimize the way how the health care institutions work, and then to standardize through digital solutions. Just digitalizing the current practice is nothing but chance wasted. In this area priorities would be establishment of Unique Electronic Health Dossier (thus creating basis for particular registers), telemedicine and other technical solutions that improve patient access and efficient use of resources within the health care system, as well as collection and use of data.

Topics for which the candidate stands

Vision: NALED Health Council is a key organization for issues of public-private dialogue in the improvement of health services, systems and availability of therapies. The goals are in accordance with the adopted Action Plan. The pillars of the program are digitization, innovation and communication.

• Digitization: For the digitalization and improvement of eHealth, it is necessary to work on a strategic and institutional framework. One of the goals is to improve the system by updating records on users, personnel, equipment, space, drugs, medical devices and ICT. Digitization also means reducing bureaucracy, opening data and making it available for research, as well as establishing an electronic identification system and determining data access rules.
• Innovation: Innovations imply the establishment of standards and certification of software solutions, because in this way the improved regulation will contribute to the development of the application of artificial intelligence in healthcare. One of the goals is the digitization of clinical trials and the establishment of a dialogue with organizations for clinical trials. The main activity to achieve the goal is the creation of the working group for innovations in healthcare as a permanent communication channel of the Health Council with the BIO4 campus and the Center for the Fourth Industrial Revolution.
• Communication: Communication involves organizing conferences and panels to promote the use of electronic services in the healthcare system. It also includes cooperation with institutions of higher and higher education in order to promote the introduction of subjects in the digitization of health, meetings with international organizations and embassies to explore the types of support for the objectives of the Health Council, and meetings with representatives of large state and private health institutions and work on increasing membership.