Mastercard and National Association of Parents of Children Cancer Patients (NURDOR) in coperation with NALED and Serbian Broadcasting Corporation (RTS), have announced long-term cooperation with the aim to support the SUPERHEROES - children fighting the battle of life. The first step is the national fundraising campaign of building a new parents' home, to meet the higher accommodation needs for children suffering of cancer going through treatment in Belgrade. Starting from 20 March, every contactless, mobile or online transaction made with Mastercard cards in Serbia will support the fund donated by Mastercard for the new family home.
Mastercard encourages citizens to launch initiatives which would help their local communities and contribute to the overall society development, with donor campaign for NURDOR standing as a great example testifying that every individual action counts towards achieving a higher goal.
„Children fighting against cancer are the most sensitive group that needs enormous support. They are true SUPERHEROES, and the parents' home in Belgrade is a project of national significance, which can be actively suported by the overall community to start something priceless. We are proud to have joined forces with NURDOR, NALED and RTS and our long-term commitment also involves financial support for the new parents' home with higher accommodation capacities, as well as the engagement towards raising awarness about continuous support NURDOR should receive”, said Jelena Ristić, Mastercard Director for Serbia, Montenegro and Bosnia and Herzegovina.
Belgrade is the largest diagnostic and therapeutical center in Serbia and the majority of children suffering from cancer arrive to the capital. These are often families that do not have the funds to afford adequate accommodation and all costs of living in Belgrade during therapy, which is a minimum of one year. Bearing in mind that the children's health condition do not allow them to travel to Belgrade every day – it is necesary to ensure adequate accommodation for all of them.
„A parents' home is not just accommodation. It is a comprehensive project to support families, which involves daily transport to therapies and back, always available psycho-social support, volunteer visits and staying in a family atmosphere where parents provide each other the support and assistane. For children, it is highly important to stay in a space adapted to their needs, where illness does not deprive them the rght to childhood and where they can feel at home. We hope the new house will meet the needs of accommodating up to 20 families. At the moment, NURDOR's parents' homes provide accommodation for 13 families”, said Joland Korora, President of NURDOR.
For 15 years already, NURDOR has been investing significant funds for improving the conditions of child treatment in all hematology and oncology departments in Serbia and they are doing a marvelous jobs by providing logistical, stationary, psychological and social support to these SUPERHEROES and their parents. This is why long-term cooperation between Mastercard and NURDOR, along with the fundraising campaign, also involve the development of an online donor platform as well as the joint promotion of the need for supporting this organization.
More information about the fundraising campaign can be found here.