Food and Agriculture Alliance

The Food and Agriculture Alliance was founded at the constitutive session held on October 31, 2017, in Belgrade. It currently has 42 companies, local governments and associations gathered around a common goal - to support the establishment of a modern regulatory and institutional framework, as well as a stable business environment in the food and agriculture sector. The Alliance also advocates the institutionalization of public-private dialogue as well as the establishment of a stable, predictable and sustainable business environment for economic entities in the food and agriculture sectors, including the incentives policy in the field of agriculture.

The Food and Agriculture Alliance’s goals:

  • Support in defining the national strategic framework for agriculture and food industry development, participation in developing national program documents and action plans,
  • Support in establishing legislative framework and adopting regulations that are in line with the EU legislation, taking into account modern technologies in the industry and the sector’s specifics at the national level,
  • Promotion and support in solving the issue of illicit production and placing on the market of food products, as well as any other illegal activities in the food chain,
  • Advocating the establishment of a stable, predictable and sustainable business environment for companies in the food and agriculture sector, including the incentives policy in the field of agriculture,
  • Rationalization of costs and administrative procedures in the food and agriculture sector,
  • Support in establishing the systems necessary for efficient use of EU pre-accession funds, in order to increase Serbia’s food and agriculture sector competitiveness,
  • Establishing a regulatory framework and forming a commodity exchange in the Republic of Serbia, following the examples of good practice in EU member states.

The Alliance includes the following members: Apatin Brewery, Atlantic Group, Bambi, Carlsberg Serbia, Carnex, Central Association of Simmental Cattle Breeders, Coca Cola HBC, Dijamant, Don Don, Pharmalogist, Gomex, City of Požarevac, City of Užice, Heineken, Inpharm, Knjaz Miloš, Koteks Viscofan, Marbo Product, Mercator-S, Metro Cash & Carry, Mlekoprodukt, Nectar, Nelt, Neoplanta, Osečina Municipality, Pećinci Municipality, Perutnina Ptuj, Association of Beekeeping Organizations of Serbia, Strauss Adriatic, Sunoko (MK group), "Golija" Association of Organic Sheep and Cattle Breeders, Municipality of Kučevo, Municipality of Srbobran, City of Sremska Mitrovica, Municipality of Raška, Faculty of Law, University of Belgrade, Faculty of Economics, University of Belgrade, University of Nis, Lidl, INMES - Institute of Meat Hygiene and Technology, Faculty of Economics, Finance and Administration FEFA, Barlan (The Coca Cola Company), Baby Food Factory and the Cooperative Union of Serbia.

You may watch the video address of Vladimir Čupić, President of the Food and Agriculture Alliance, at the 14th Annual NALED Assembly  at the following link.

Vladimir Čupić

Vladimir Čupić

President of Food and Agriculture Alliance


Vladimir Cupic graduated from the Faculty of Economics at the University of Belgrade. He started ...
Andrea Radonjić

Andrea Radonjić

Coca Cola HBC

Public & Regulatory Affairs Manager


Andrea is Public & Regulatory Affairs Manager in Coca - Cola ...
Dragana Zorić

Dragana Zorić

METRO Cash & Carry

Quality Assurance Manager


Dragana Zorić is a food technologist in METRO Cash & Carry, Srbija, engaged as Quality Assur...
Aleš Mozetič

Aleš Mozetič

Don Don, General Manager

Vice President of Food and Agriculture Alliance


Aleš Mozetič was born in 1970 in Novo Mesto, Slovenia, and he is at the forefront of the ...

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