Fair Competition Alliance

The Fair Competition Alliance was formed in May 2014, at the initiative of NALED and socially responsible companies, and it is the oldest alliance within NALED. The Alliance provides support to the Government in defining and implementing specific measures and policies for the establishment of fair competition and combating the shadow economy, as well as raising public awareness about the causes and consequences of illegal business operations and trade, with the preparation of the Program for Suppressing of the Shadow Economy as one of its key tasks.

The prioritety activities of the Fair Competition Alliance include:

  • Improvement of the fiscalization system and expansion of the coverage of cashless payments,
  • Implementation of the electronic invoice exchange system,
  • Increase in business predictability and reduction of parafiscal burdens,
  • Regulatory framework for flexible forms of employment and reduction of fiscal burdens on labor,
  • Enhancement of inspection oversight,
  • Implementation and reporting on the Program for Combating the Informal Economy

The Alliance includes the following members:  Acibadem Bel Medic, Apatinska pivara, Association Autoservisi Srbije, Atlantic grupa, ASAP, Bambi concern, Banca Intesa ad Beograd, BAT, Beko, CRH, Cetin, Clever, Coca Cola HBC, CWPR Services, Doctor Oetker, Domaća trgovina, Educons Univerzitet, Economic Faculty at the Universty in Niš, Economic Faculty in Subotica, Erste banka, Eso Tron, Faculty for Media and Communications, FEFA Faculty, City of Novi Sad, Gomex, Imperial Tobacco, JT International, Kite Novi Sad, Klaster nekretnine, KPMG, Lafarge, Lidl, Faculty of Mechanical Engineering at the University of Belgrade, Mastercard, Mercator-S, Metalfer Group, Metro Cash&Carry, MK Group (Carnex i Sunoko), MNG Plastik Gogić, Moj Kiosk Group (Štampa sistem), MOL Serbia, NIS, Nanoinspekt, Naučno-tehnološki park Niš, Nelt Co, NLB Komercijalna banka, Municipality of Batočina, Municipality of Kula, OTP Bank Serbia a.d. Novi Sad, Pertini Toys, Philip Morris Services, Faculty of Law at the University of Belgrade, Schneider Electric DMS NS, Star Master, Steel Impex, Strauss Adriatic, Servier, Technical Faculty Mihajlo Pupin, Tigar Tyres, University of Belgrade, University of Kragujevcu, University Singidunum, UniCredit Bank Srbija a.d. Beograd, Visa, Yandex IT Center, Yettel i Zlatiborac.

Zoran Daljević

Zoran Daljević

Atlantic Group Representative Office, Director

President of Fair Competition Alliance


He joined the Atlantic Group in 2012, and as the Director of Central Finance he is in charge of a...
Ivan Miletić

Ivan Miletić

Philip Morris International, External Affairs SEE and International Affairs Eastern Europe Director

Vice President of Fair Competition Alliance


Ivan is currently serving as Director External Affairs South East Europe and International Affair...
Jelena Ristić

Jelena Ristić

Mastercard, Country Manager Serbia, Montenegro and B&H

Vice President of Fair Competition Alliance


Jelena is responsible for the development and execution of local strategies in these critical mar...
Jovan Krivokapić

Jovan Krivokapić

Japan Tobacco International, Corporate Affairs Manager Serbia

Vice President of Fair Competition Alliance


Jovan is Corporate Affairs Manager in Japan Tobacco International, a company he joined in 2018. H...
Biljana Bujić

Biljana Bujić

KPMG, Partner in the Tax & Legal Department, Ethics & Independence Partner

Vice President of Fair Competition Alliance


Biljana graduated from the Faculty of Economics of the University of Belgrade in 1997. From 1998 ...

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